Floella's Journey: BLP Founder Transforming the Fashion Industry with Dinizia Management
Summary
Floella, a seasoned model, has turned her challenging experiences with micro-aggressions and racial discrimination in the fashion industry into a force for positive change. Through her business, Dinizia Management, she is revolutionizing fashion and talent management by prioritising diversity, representation, and inclusivity. Floella's journey, supported by BLP’s Young & Gifted Programme, showcases her resilience and dedication to creating a more equitable industry for all.
“My journey in the fashion industry has shown me the importance of diversity and representation. With Dinizia Management, I aim to create a space where every talent is celebrated for their unique beauty and individuality.”
- Floella Alto
Journey to Entrepreneurship
Floella's journey in the fashion industry began at a young age, filled with dreams of glamour and success. However, she quickly encountered the harsh realities of the fashion world. She went through some adverse experiences, that ignited a determination to make a difference. Floella envisioned a fashion industry where diversity is celebrated and representation is paramount.
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Driven by this vision, she decided to establish her own agency. Her goal was to combat the discriminatory practices she had faced and to create an environment where all talents could thrive without bias. Floella's resilience and unwavering commitment to inclusivity laid the foundation for Dinizia Management, a business dedicated to transforming the fashion landscape.
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Dinizia Management not only scouts and manages diverse talents but also works with brands to ensure inclusive representation in their campaigns and projects. The agency’s mission is to address and dismantle the discriminatory issues prevalent in the fashion industry. By promoting a culture of inclusivity, Dinizia Management aims to create a happier and more equitable environment for models and creatives.
Floella’s Business Launchpad (BLP) Experience
Floella's entrepreneurial journey took a significant leap forward when she was accepted into the Young & Gifted Programme. This opportunity provided her with intensive and holistic business workshops that were instrumental in refining her business idea. The programme not only equipped her with essential business skills but also boosted her confidence, particularly when facing mental health challenges.
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Through the Young & Gifted Programme, Floella had the chance to pitch her business idea and was awarded £500 to test trade Dinizia Management. This initial funding was crucial in helping her validate her concept and build a foundation for her agency. The mentorship and support she received during the programme played a vital role in her development as an entrepreneur.
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Today, Dinizia Management is making strides in the fashion industry, advocating for diversity and inclusivity, and setting new standards for representation. Floella's dream is to see her agency not only succeed but also inspire a broader movement towards equity and happiness in the fashion world. Her journey from a young model facing discrimination to a successful entrepreneur championing change is a powerful testament to the resilience and the impact of supportive programs like Young & Gifted.
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